Social media is a form of online marketing that many self-storage operators cast to the wayside. While most understand they should be using it, they don’t always understand why; and because it’s daunting to them, it often gets ignored. When done properly, however, social media management doesn’t take long.

It’s understandable if you question why being active on social media is important, what platforms are best for the industry and what types of content will engage followers. You just need to grasp a few essentials, and then you’ll be able to expertly implement your social plans and amplify your branding efforts. I’ll help you out with that below and also share few common mistakes to avoid.

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